Modern B2B buyers are not just independent; they are "anti-social." By the time a prospect finally agrees to a sales call, they are typically 70% of the way through their journey. They have already researched your competitors, read the reviews, and potentially made up their minds.

If your team is still clinging to drawn-out discovery calls and gated demos, you're likely killing the deal before you know it.

Join Rex Galbraith (CRO) and Betty Mok (SVP Marketing) from Consensus as they reveal why traditional sales tactics are falling flat and how to pivot your strategy to match the way people actually want to buy today. We will move past the "pitch" and focus on how to build a demo motion that empowers buyers rather than trapping them in a process.

Why You Should Attend

The "Sea of Sameness" in B2B sales is driven by old school playbooks that prioritize the seller's process over the buyer's experience. This session is designed for Sales and Marketing leaders who are ready to stop fighting buyer behavior and start leveraging it to close deals faster.

What We Will Cover

• Identify your "un-ideal" customer profile: Learn to spot the accounts that drain your resources so you can double down on high-intent leads.
• The "Show, Don't Gate" strategy: Why transparency wins and how to give buyers the product experience they crave earlier in the funnel.
• Demystify the buying group: Navigate the hidden stakeholders and complex consensus-building happening behind the scenes.
• Deploy an early warning system: Use intent data and engagement signals to catch red flags before a deal walks away.

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